In 1966,
LG Electronics’ Digital Display Company unveiled Korea’s
first black and white TV. Today, this LG Electronics division
is the leading producer of global display products for digital
TVs. The Digital Display Company offers a variety of products
with customer-oriented designs and technologies. This division
controls 49 production/sales subsidiaries worldwide, and manufactures
competitive products through localization of production hubs.
In the ever competitive digital TV market, LG Electronics has
positioned itself as a frontrunner in the display field, releasing
cutting-edge products through people, processes, and product
innovations.
CEO
Executive Vice President
Yoon Sang-han
Business Domains and Major Products
Using
world-class cutting-edge innovations and source technologies,
the Digital Display Company produces PDP modules, a core technology
in plasma and LCD TVs. The Digital Display Company has also
secured top-notch core technologies for production of LCD monitors
and projection TVs, as well as OLED modules, which have been
recognized as a next-generation display. In addition, this division
is rapidly advancing towards digital global leadership with
development and mass production of flash memory cards, USB drives,
DVD-Rs and other optical media, as well as the world’s
first core display material.
[Major
Products]
Plasma TVs,
LCD TVs, projection TVs, PDP modules, and OLEDs
Plasma
TVs
LG Electronics
owns source technologies for plasma TV and
digital TV transmission methods, utilizing
a 5th-generation VSB chip designed to enable
reception of broadcasts in areas where offering
optimum pictures for digital broadcasting
and TV watching is difficult. In addition,
LG Electronics has earned a position among
the “Global Top” in both name
and substance with development of the world’s
first 76-inch plasma TV in 2003, and with
mass production of 71-inch PDPs, the largest
plasma TV in the world to be commercialized.
LCD
TVs
LG Electronics
attracted global attention with the development
of the world’s first 55-inch LCD TV,
which was awarded a Design Award at the prestigious
iF Design Awards and Innovation Awards at
CES. The LCD TV employed an IPS module designed
with a 178-degree viewing angle to the left
and right. It also displayed the most real-life
images by utilizing a digital picture-quality
enhancement chip “2005 XD engine”
and a signal treatment chip “Heron.”
Due to expansive sales
in digital TVs and LCD monitors, the Digital Display Company
posted sales of 4.9833 trillion won, up 19% from the previous
year. This division rose to the world’s No. 2 spot in
LCD monitors, PDP modules and plasma TVs, and to the No. 5 spot
in LCD TVs, further strengthening its global capabilities.
