Located
at the Pyeontaek Digital Park, a prime industrial complex in
the Seoul metropolitan area, LG Electronics’ Digital Media
Company comprises data storage, audio & video, and personal
computer divisions, and has a workforce of some 4,500 people.
The Digital Media Company controls four overseas subsidiaries:
LGEHZ (Huizhou), LGESH (Shanghai), and LGEKS (Keun Shan) in
China, and LGEDI (Jakarta) in Indonesia.
The Digital Media Company’s global leadership in the 21st-century
“digital convergence” product market prompted the
prestigious U.S. economic magazine Business Week to feature
LG Electronics as one of the world’s best IT corporations.
CEO
Executive Vice President
Hwang Woon-kwang
Business Domains and Major Products
Backed
by LG Electronics’ digital media technologies, the Digital
Media Company generates synergic effects among audio & video,
data storage, and personal computer divisions, and is undertaking
development and production of digital convergence products.
In particular, the company is actively penetrating multimedia
product markets with mobile technologies, such as PDAs and MP3
players, and with composite products, such as super-multi drives
and super-multi DVD recorders.
[Major
Products]
Optical storage
devices, home theater systems, DVD players, and notebook PCs
Optical
Storage Devices
LG Electronics
became the world’s No. 1 producer of
CD-ROMs in 1997, CD-RWs in 1998, DVD-ROMs
in 2000, combined CD-DVDs in 2002, and DVD-Ws
in 2004, effectively dominating the optical
storage market for seven years in a row.
Home
Theater Systems
In the
continually expanding market for home theater
systems, LG Electronics offers consumers the
finest sound quality by utilizing its own
stereo sound technology, “XTS (eXcellent
True Sound).” To maintain its leadership
of the home theater system market, LG Electronics
is continually developing combined-feature
home theater products with various unique
functions and designs.
Notebook
PCs
With its
slim design and superior performance, LG Electronics’
notebook brand, the “XNOTE” series,
is gaining popularity, and establishing LG
Electronics as a serious contender for leadership
in the domestic market.
Global Market Share (as of end-2004)
Optical Storage Devices
(No. 1, 29%) and DVD players (No. 1, 12%)
2004 Performance
Due to the market withdrawal
of its PC OEM in 2004, the Digital Media Company posted sales
of 3.803 trillion won, a decrease of 7% from the previous year.
Optical storage sales have continued to hold the No. 1 spot
in the world for seven consecutive years. DVD players and home
theater systems also seized the No. 1 position in the world
in 2004.
