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LG Electronics always conducts its corporate
affairs with the public in mind.
Since its inauguration, LG Electronics has taken the lead in
the Korean electronics industry to create a convenient and happy
society for all. Now, after years of contributing to public
welfare, LG Electronics has not only grown into a national corporation,
but it has also become a global corporation as well. |
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| LGESA shows its commitment to support the fight against crime in South Africa |
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LG Electronics partnered with Primedia’s Crime Line – an anti-crime campaign, endorsed by the
South African Police Service – to launch the Crime Line “Life’s Good Roadshow”, in June 2008.
This initiative was aimed at educating high school children that life’s good without crime.
Primedia’s Talk Radio 702 and 94.7 Highveld Stereo both ran a “call to action” campaign, inviting
High Schools in Gauteng to actively participate. The “Life’s Good Road Show” visited 2 schools a week,
over a period of 4 months. Allan Heyl, the official Crime Line ambassador and notorious sole survivor of
the 1980’s Stander Gang was instrumental in getting the message to the South African youth.
As someone who has been through the system, he was well qualified to speak on the effects of crime
on one’s life. |
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| LGESA shows it cares by giving back to the community |
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| LG Electronics is 100% committed to ploughing back proceeds into community initiatives aimed at lightening the load. The company joined hands and hearts with Carte Blanche, a long-standing documentary aired on DSTV, in an effort to help materialize their 20th Anniversary endeavors. Government hospitals in need of equipment and services across South Africa, were identified and targeted. The hospitals, serving disadvantaged communities, each received television equipment donated by LG Electronics. The partnership, including 5 participating hospitals, saw LG donating a grand total of 83 TV sets, to the pleasure and delight of staff and patients alike. |
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| LGESA restores hope by giving many a reason to dream |
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| In an effort to portray its commitment to community development and upliftment, LG Electronics has adopted the Abraham Kriel Children’s home. The home functions as a non-profit organization, providing a safe haven for abused, abandoned and neglected children. The organization has several homes located in and around Johannesburg, where their passion and commitment to encouraging and developing the children is evident in the loving home environments they’ve created. LG Electronics has assessed the needs of each home and compiled a wish list of all the products required. These will be provided on an ongoing basis from April to October 2009.
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| The Terry Fox Marathon of Hope |
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LG Electronics sponsored the Terry Fox Marathon held at the Seoul World Cup Park in September 2003 to fund cancer treatment and research.
The Terry Fox Marathon is held every year in 53 nations including Canada to help cancer patients. In Korea, the Chamber of Commerce of the Canadian Embassy in Korea hosts the marathon as a purely non-profit event. LG Electronics donates its earnings from the event to different cancer research institutes.
※ The Terry Fox Marathon was named after Terry Fox, who, at 22, died in the course of running a marathon across Canada to collect funds for cancer research. |
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| LG Charity Concert in the Czech Republic |
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In December 2003, LGE held an LG Charity Concert in Prague, Czech Republic to support youth scholarships; thus boosting its image in the area of community service.
The concert, which was organized by the Czech First Lady's scholarship foundation, was held for the benefit of deserving students in foreign language programs. Czech President Vaclav Klaus, mayor of Prague, and the Korean ambassador to the Czech Republic were among the concert's distinguished guests. After the concert, LGE donated CZK one million to the Czech President.
LG Electronics also donated linguistic aids to Charles University, thereby helping the region's economic development. |
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| Huizhou's LG Day Event |
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Huizhou City in China has re-named a central street "LG Daido," meaning LG great road, after LG in honor of the company's various community services and marketing efforts for the public good. Huizhou City has designated January 31 as Huizhou's LG Day in appreciation of LG's contributions to the city's development in the past 10 years.
Since 2003, LGE has held Huizhou's LG Day in Huizhou, Guangdong Province, China, with various activities for the city government and its citizens in return for their warmth and support. |
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| The Villa de Las Ninas |
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LG Electronics has been
sponsoring the Villa de Las Ninas, a girls' house
in Mexico run by a mission group, the Maria Nuns' Association.
The house offers free technical education
to poverty-stricken children in Mexico. LG Electronics
sponsors the house's annual events and activities
like bazaars, Christmas concerts, technical education
and more. LG Electronics grants incentives in the
form of awards to students who graduate with honors.
LG Electronics has taken a particular interest in
sponsoring the archery team of the Villa de Las
Ninas. In fact, the company invited world-class
archery champions in the villa last January 2003.
LG Electronics also successfully held the 2003 LG
Cellular Cup in Mexico. |
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| LG Hope Program in the Middle East and Africa |
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LG Electronics sponsored free surgical operations for babies with harelips in impoverished regions that lack medical resources. The medical team is composed of the best medical specialists in Korea, professionals who offer free medical services to children with harelips. In so doing, LG Electronics provides these children with precious opportunities to live new lives.
Together with the Korean dentist professionals' club and the Korean Harelip and Palate Association, LG Electronics offered Free Harelip Surgery to 30 child patients in Pakistan in mid-August.
In 2003, LG Electronics, together with Korea University's volunteer medical team, launched "LG Hope Program" in Morocco, offering free operations to 30 cleft lip child patients who could not afford the operation.
LG Electronics plans to support these congenital Free Harelip children with regular examinations and rehabilitation and expand the service to Iraq and other nations.
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| Anti-Drug
Campaign in Thailand |
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LGEMT, an LG subsidiary
in Thailand, is launching an anti-drug campaign
in Thailand. The use of drugs is a major problem
in the country. Last year, in conjunction with the
Thai government's anti-drug programs, LGEMT launched
a hike across the country as volunteers traveled
a total of 698 km from Chiang Mai to Bangkok - a
feat accomplished by walking 24 km every day.
A total of about 30,000 people participated in the
LGEMT anti-drug campaign. The LG subsidiary launched
a campaign to collect one million signatures from
each region they toured. LGEMT also donated part
of the proceeds from the sales made during the campaign
to the Thai royal house. |
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| The LG Primary
School and the LG Village in China |
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| LGESY, an LG Electronics
Chinese subsidiary, established the LG Color TV
Village with the aim of developing a backward agricultural
village. The subsidiary also raised the LG Hope
Primary School, a children's school within the village,
which was also a recipient of LG Electronics' donation
of projection TVs and computers. The company also
supports its instructors and conducts other learning
activities at the school. |
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| “Seoul Street Land Mark” in Tehran |
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In celebration of the 40th anniversary
of the Korea-Iran diplomatic ties in 2002, LG Electronics created
a touchstone, called the Seoul Street Landmark, in the name
of LG, and donated it to the city of Tehran. Together with
this, LG Electronics supports convenient facilities as a public
service in Seoul Park, which is also located on Seoul Street.
LG Electronics also supported campaigns to donate used computers
to orphanages in Egypt. The company invited Turkish veterans,
who fought in the Korean War, to Korea. LG Electronics also
sponsored the crippled children soccer club in the Netherlands,
and the establishment of a rehabilitation center in Russia for
children suffering from tumors. LG Electronics still supports
the broadcasting of the Bridge of Hope, a guidance counseling
TV program in Malaysia. In such activities, LG Electronics leads
the way for a better society all over the world. |
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| The LG Electronics
Social Service Group |
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A "corporate citizen"
is a corporation that not only pursues profits but
also undertakes certain responsibilities and obligations
to the community.
Trusted by its customers and regarded as a good
neighbor in the community, LG Electronics takes
the initiative in fulfilling its social responsibilities.
This was seen in June 2003, when LG Electronics
launched a Social Service Group composed of 200-odd
members from each LG Electronics workplace across
the country. These cause-oriented individuals will
engage in rescue and support during national disasters.
Truly, the move will enable LG Electronics' trusted
people to take the lead in the company's social
service activities. |
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| LG Electronics
Volunteer Service Groups for Teenage Breadwinners |
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| LG Electronics has created
support or peer groups for teenagers who act as
breadwinners in their home. Through this arrangement,
LG Electronics provides financial support to these
young people until they are adult enough to take
responsibility on their own. The volunteer groups
offer learning support, by developing different
learning or foreign language programs. The groups
also facilitate well-rounded activities for their
members, like observation tours in the LG Electronics
plants, LG Electronics -sponsored concerts, movies,
and more. |
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| LG Extreme Sports partners with the Nelson Mandela children's fund |
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In a sponsorship deal announced this morning in Houghton, LG Electronics has partnered with a number of South Africas leading corporates to sponsor a weekend of never-before-seen sporting spectaculars.
The weekend of events, starting on the 6th August, begins with the LG Extreme Sports Show. The LG Extreme Sports Show is the final event in a series of nationwide qualifiers in the areas of Freestyle Motocross, BMX, Rollerblading and skateboarding. The Extreme Sports Show is a perfect extension for the LG brand in South Africa. These sports are a huge part of LGs sports marketing overseas, and it was only a matter of time before we became involved locally, says YJ Khang, Managing Director of LG Electronics South Africa.
In addition to the Extreme Sports, the weekend will culminate with the Altech South African F1 x2 Grand Prix and a Vodacom Music Spectacular featuring top international acts.
Proceeds from the weekend will go towards two outstanding causes. The Fight Unite Against Hunger campaign and the Nelson Mandela Childrens Fund, both of which work across a variety of worthwhile causes.
It is great that LG can be involved in an incredible spectacle that thousands of people will witness, and something that will benefit two of South Africas most well respected charities, continues Khang.
The LG Extreme Sports Show will be held nation wide in the months running up to the finals at Kyalami in Johannesburg on the 6th 8th August 2004. |
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